New ingredients, products take center stage at back-to-back Bangkok trade shows

Bangkok trade shows

Anthonynachor | New ingredients, products take center stage at back-to-back Bangkok trade shows | Do you want to learn the art of crafting a dessert that used to only be eaten by Thai royalty? Or get to know more about the new ingredients in the food and beverage industry?

Would you like to sample a wide range of products, discover new flavors and texture and learn about the latest trends and developments in the nutraceutical industry?

All this and more will be featured in the back-to-back trade shows Fi Asia Thailand 2023 and Vitafoods Asia 2023 which will be held from September 20 to 22, 2023 at the Queen Sirikit National Convention Center (QSNCC) in Bangkok.

Fi Asia Thailand 2023 has the reputation of being the primary meeting place for the food and beverage sector in Southeast Asia. Over 600 international exhibitors from more than 40 countries, leading players, distributors and key decision-makers are expected to make the trip to Bangkok.

“Fi Asia Thailand 2023 is not just a trade show; it’s a thriving community dedicated to inspiring and fostering growth in the ASEAN food and beverage industry. With an array of opportunities to network, learn and collaborate, it is an unmissable event for anyone looking to make their mark in this sector,” explained Rungphech Chitanuwat, Informa Markets regional portfolio for ASEAN and organizer of Vitafoods Asia 2023 and Fi Asia Thailand 2023. She was recently appointed the new Country General Manager of Informa Markets in the Philippines.

Those who visit Fi Asia Thailand 2023 will get the opportunity to attend international conferences that will help participants discover innovative products and applications. There will also be technical presentations and an innovation zone which is dedicated ne ingredients. For those who are into beverages, a must visit is the Bi Theatre which is touted as the hub for all things related to beverage ingredients.

Participants can also look out for the Sustainability Square where they can experience the authentic Thai delight called the Kanom Look Choup. This mung bean paste dessert used to be eaten only by Thai royalty but is now enjoyed by all. Learn the art of crafting this exquisite Thai sweet creation with the use of mung bean flour and natural food  colorants.

The nutraceutical industry, on the other hand, has been undergoing a remarkable transformation, driven by the growing emphasis on health and wellness, coupled with the unprecedented advancements in nutrition knowledge. Nutraceutical products are thus considered one of the elements to maintain a sound body and mind or even combat specific diseases.

Vitafoods Asia 2023, Asia’s leading event for functional ingredients and dietary supplement products and solutions, coincides with the booming nutraceutical industry in Asia which is expected to grow at a compound annual growth rate of six percent and attain a value of USD229 billion by 2023 according to reports from Healthy Marketing Team.

“With more exhibit spaces, we are expecting more than 8,000 participants from around the globe to join the event. In addition to the product showcasing, Vitafoods Asia 2023 will allow participants to immerse themselves in a global hub of nutraceutical knowledge,” said Chitanuwat.

The event will feature insightful topics by renowned experts and successful entrepreneurs, sharing market trends, technical and product presentations, and tips and ticks for business, keeping attendees informed and equipped with new tools, and know how to propel the business forward.

Vitafoods Asia 2023 will also have resource centers on Omega 3 and Probiotics. Other attractions include Innovation Tours, International Pavilions that showcase the latest in nutraceutical products; New Ingredients and New Products Zone; NutraFocus and Tasting Bar.

“There will also be an ‘Innovative Health Hub’ that will showcase Asia’s top health and nutrition trends. You are all invited to join us and look into a world of innovation for a healthier tomorrow,” she said.

“This is going to be a very informative and exciting three days for those who are into nutraceuticals, food and beverage ingredients. Come and join us and learn from the experts,” Chitanuwat said.