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Superbowl: It’s All About the Hype

Hearing on the media that the Superbowl is the most-watched and most-anticipated game of the year–behind Major League Baseball’s World Series and the NCAA’s March Madness–I’ve been asking myself why I skip the show and watch something else. Although the fact that it only happens once a year (which, coincidentally, is one of the reasons it’s hyped up), it also happens to be the time of year when many of those well-known brands like Pepsi, GoDaddy, M&M’s, and many car companies, spend as much as $3.5 million dollars for a 30-second spot and to grab millions of viewers as possible. So, why is it that watching the Superbowl isn’t worth it for me?

First, it’s the nervous anticipation that has become more prevalent than any other game. When you get to see one football game over another in a bar, you would see similar moves–running the ball, kicking, making it to the red zone, and the occasional fumble, interception, and steal–all while eating that one slice of pizza or sipping through a cup of soda. But, when the Superbowl comes, it’s way more than the pizza and soda: it’s your friends shouting at their favorite team while spilling some chips and sauce on the floor, waving their flags, shirts, and all in anticipation for that one move that would eventually bring their favorite running back or quarterback closer to the all-important touchdown. And, when someone has placed a bet on who wins the game, the loser would end up either being doused in more alcohol than he can drink or going out on the street fighting against an innocent bystander for no reason whatsoever. I like watching competitive sports, but when one becomes a die-hard fan of a team, I ask myself if it’s worth the money to watch every single game even though the team has lost more than it wins, like the Indianapolis Colts last season, or when a team suddenly finds itself into deep trouble because the management struggles to keep up from paying its bills. It’s a delicate balancing act indeed to watch out for.

Second, it’s consumerism at full force.¬†So many sponsors are vying for that important commercial spot during the game, and you get the story. Commercialism is at full-force here, and it seems like I don’t want to be too much into the action of buying their stuff in exchange for lousy service. Worse, you might end up buying more of their product without realizing the full effects of using it in the long-term. The most classic examples: soda and beer commercials–during intermissions, those commercials would be in full force, enticing buyers to buy more of their products, generating billions of dollars for the companies involved. I am not trying to shoot down free enterprises here, but, I think consumers should have more choice and power about what they really want to see during commercials and companies & advertisers to think what products they can actually sell in terms of what people really need, especially right after the economic recession of the past three years, so that consumer can become more aware of the choices they make.

Speaking of consumerism, during the Superbowl, what does a company spending $3.5 million for a short commercial result into? Does that necessarily equate to more revenue for them since they buy more of their product? Does that mean their suppliers will need to prepare for an influx of orders and receipts? No, it basically means they spend that much on advertising a product they know could cause problems for consumers later on if left unchecked. It means that they basically support such entities whose job it is is to keep many Americans hostage from what they really want in life and ride with the wave of catchy songs, cool celebrities, and celebrated phrases. Again, I am not taking competition in a negative light, but, I think it’s time for a change of heart and say that businesses who really want to gain their light should not focus on buying commercial airtime just to make their point. Rather, they should gain trust from their consumers and sellers, and I mean trust being that they deliver the product companies produce in a best, humane manner while making sure that they listen to the consumers’ needs and demands to make their products better.

Finally, it’s all about domination. Yes, football is a game like other sports where one team wins and its opponent loses. But, when one team suddenly starts attacking the opponent’s weaknesses just to earn points while risking another player’s life, is that domination positive or negative? I know that football is a rough game, but, should they actually address the health issues of it more often? I would see really muscular players in the media portrayed as the “ideal man”, when in reality, it’s all hyped up, made by Photoshop, and shown in exaggeration in the media so that more consumers can follow that person. Same goes as when a team starts hitting its opponents hard, causing them to become stronger and making more touchdowns and field goals, thus making the game one-sided. In perfect competition, a weaker opponent must be given tools so that he can catch up and win the game; unfortunately, the reality is that the more solid team gets more endorsements from other advertisers and networks, leaving its opponents behind looking for sponsors on their own. Domination, in my opinion, is a double-edged sword: it can help a team succeed in a game like the Superbowl, while it allows players to be blinded by their own motivations and hurting opponents who just want to play fair.

I may talk about virtual gaming more and more, but the Superbowl in my opinion is a show I would not even try to watch even for a minute because it is just a show that rakes in billions of dollars more for the companies, and it rarely benefits even the smallest consumer who just end up buying more of their products which may suffer from poor reviews, bad service, and unhealthy benefits. All it benefits is the taxman who would get revenue 

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